Archive - 2007
Leading brand Trion:Z, the California based maker of ionic/magnetic health gear for active lifestyles has announced the launch of its new Broadband™ line of ionic/magnetic wristbands.
Trion:Z, famous for the dual-loop bracelets that have become the "must have" by professional athletes, is ubiquitous on the professional golf tours worldwide and currently is taking centre stage with England cricket stars James Anderson and Stuart Broad during their test match series with New Zealand.
Broadband™ wristbands have a more traditional sports wristband look. Broadband™ incorporates the same Trion:Z technology of minus-ion producing minerals and twin 1000 gauss magnets into a sports band that is both stylish and functional. Its wide bandwidth provides extra moisture absorption, making it ideal for strenuous sports and activities.
"Broadband was developed with feedback from Ivan Lendl, the Hall of Fame tennis legend, who knows the stress of hours of competition in hot and humid conditions" states Jim Uno, co-founder and C.O.O. of Trion:Z. "Ivan, who is also an avid golfer, has been our spokesperson for Tennis for the last year and a half, and was instrumental in the development of the Broadband™. We believe this product will have universal appeal to athletes of all sports". Says Lendl, "I'm happy to be associated with Trion:Z. I'm excited to help spread the word about Broadband and see its success. I've worn Trion:Z for over two years and its helped me enjoy my active lifestyle. I believe in the product".
Broadband™ is hand-washable and will maintain its ion-producing power even after repeated washings or use in water sports. "Broadband provides high powered bandwidth for high powered lifestyles" states Uno. "With its moisture absorption properties, it can displace traditional wristbands among athletes and people working in hot and strenuous environments." Broadband is available in five colours.