Archive - 2008
Trion:Z is gaining worldwide momentum and acceptance of its products with the lucrative European and Middle East markets leading the way.
Sales in several European regions and the Middle East are driven by UK based company Sales Marketing Solutions Ltd who introduced the brand early in 2007. At the time of launch the brand was a total unknown to both trade customers and consumers but using its North American reputation as a springboard a marketing campaign was implemented which very quickly started to yield strong sales.
Within Europe golf was the logical priority target market and Trion:Z was quickly being stocked by PGA Professionals and specialist golf retailers including Europe's largest golf specialist American Golf where the product was their top selling website product in 2007. Trion:Z products are already worn by choice by hundreds of professional athletes with over 250 Pros on the PGA TOUR, LPGA Tour, European Tour and Champions Tour. Other sports were quick to follow with these including the global sport tennis, where 8 times Grand Slam winner and former World Number 1 Ivan Lendl is the brand spokesperson. However the true indicator that Trion:Z really does work was the adoption by specific European sports and professional athletes within them.
In Cricket England players James Anderson and Stuart Broad both wear Trion:Z. James and Stuart were introduced to Trion:Z by several of the professional Golfers under the control of ISM, the Sports Management Group run by 'Chubby' Chandler and Neil Fairbrother. They were immediately impressed by the well-being benefits of the products which have helped them deal with the pressures of long training and playing sessions in Sri Lanka where England were competing in three Tests in December against Sri Lanka.
In Rugby League Warrington Wolves and Great Britain’s Jon Clarke describes Trion:Z as "An important factor in his training, recent form and preparation for big games."
In Squash 5 times World Champion Sarah Fitzgerald says "Trion:Z helps my energy and fitness levels."
In the tough motorsport Speedway World Number 1 Jason Crump says "I have been looking at magnetic therapy for a long time, now that I have found TrionZ I find that it fits my sport and lifestyle perfectly."
Professional athlete testimony is critical to the success of any active lifestyle brand but just as important are the consumers who spend hard earned money on such products. To establish exactly what the growing customer base thought of the product and how much their experiences were influencing the strong sales growth the company decided to undertake a survey of recent customers. Paul Hendry commented’ "In a sample survey of 300 customers who had purchased a product over the last 12 months were asked a number of questions about Trion:Z. The results were quite staggering and without question proved that Trion:Z really does work!"
Survey key results:
- 94% of customers are still wearing their Trion:Z bracelet.
Reasons for purchasing Trion:Z:
- Pain relief – 29%
- Stress and tension relief – 11%
- To improve performance in sport – 28%
- General health and well being – 32%
- Fashion – 0%
Customers finding a noticeable difference:
Main benefit listed:
- Pain relief.
- More relaxed and less stressed.
- Improved performance.
- Improved health.
- Improved sleep patterns.
Proof it works
- 88% said that they bought to relieve pain and said that it had done so.
- 90% had bought to improve sport performance and reported noticeable results.